Why SEO is Important to Your Business

Search Engine Optimization (SEO) is not that important to your business. You will come across numerous companies who are generating SEO through keyword stratagem to sell their wares to the public. These articles usually give you a peek at how to optimize your website for maximum exposure from search engines. These companies are selling SEO to the public and charge amounts to deliver the results you want.

Google is not a drop-off site. It is not some kind of prize to be won. If you are working conventionally, you already know how important it is to be ranked #1 in Google. But some work in the SEO field has a different perception of Google’s importance. These people look at Google as a giant leap forward. Think of Google as the future of the Internet. And these optimizers think that the present is now entering a new phase and that the normal methods of optimizing a site no longer shall possess any significance.

SEO Optimization is crucial to your business. But you need to be doing it for yourself. That is why you need to research SEO beyond what your SEO company would suggest. You need to understand how search engines work and how to make their algorithms work for you. Rely on yourTag2, for example, to make your site friendly to search engines. The problem is that Tag2, at present, is useless for Google because it refreshes all its content every few seconds and it is general. It offers no information to search engine spiders. It is an invitation for the spiders to come and gather all your pertinent and pertinent information. If Google does not crawl and index your content, it will not appear when someone performs a search for your keywords.

That does not mean that you should reject using tags. On the contrary, you can forty-something else. The problem is that there are too many tags. If you use a lot of tags, you risk having the search engines tagged as a spammer. the smartest move is to use fewer tags and get all the spiders’ attention. This puts you at the top of the priority list because spiders do not usually visit more than three pages deep. If you manage to have them crawl you will not be anywhere near as dangerous.

What you could do is use some directory submission services to get a site indexed rapidly. The key is to understand that spiders need to crawl dozens, if not even hundreds, of pages to locate that particular bit of information. Each search engine uses its criteria but the majority of search engines like Google, MSN, and Yahoo! are looking for pages with good information. They may not though that your_-_’s site has great information. They want to know that you are the site that is offering great information. The only way you are going to get the all-important Google love is if you offer verifiable information.

Another thing to take into consideration is that these search engines may visit your site very infrequently. Now if your site is rarely updated and the content is outdated the chances of your site being visited by the search engines decrease exponentially. So if you want to get the love of Google and the resultant frequent visits by the search engines that will ultimately increase your site’s traffic then you need to update your site regularly.

This does not mean that you need to spend hours and hours in front of your computer trying to figure out how to update your website. No, your job should be to get fresh content on as many different pages as possible and then use such techniques as keyword optimization, blogging, article writing, and such to get the attention of the search engines. Doing this will allow you to get the most from your site, in terms of traffic and ultimately sales.

Once you start to get the right information on the right people then you can start to give a powerful pitch to the people that need the information you have to offer. This will strike a chord with them and they are much more likely to pay attention to what you have to say. You will have success and they will feel that they have been a part of something great; instead of being regarded as a website that might as well be forgotten.


Once you have mastered the art of updating your website regularly you will begin to notice that the traffic to your site will begin to increase. You will find that you can get many more page views per day and more paying customers as a result. Taking the time to try this one on your own will be a wise decision.

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