Web design encompasses a variety of disciplines and skills in the creation and maintenance of sites. The various fields of web design typically include:
- Graphic web design, web authoring.
- User interface (UI) design.
- Content management.
- Marketing and advertising.
- Search Engine Optimization (SEO).
Web design is a broad discipline. A website is a virtual book or magazine that allows its users to have an online presence by providing them with access to a particular website. The website is designed to enable communication between users and the outside world employing the internet.
A good web design enables the users to access a website effectively and at ease. For this, a good web design should incorporate high-quality content. Content must be easily readable, engaging, attractive, and informative. The visual effect of a web design can also add a lot to the overall effect. Such products can be in the form of colors, images, and interaction.
Another essential aspect to consider ineffective web design is the usability of the website. User interaction is one way to measure the usability of a website. Usability is defined as meaning that a user can efficiently use the website without being inconvenienced. Therefore, web designers need to incorporate usability in their designs to have an enjoyable and successful experience when visiting the site.
Emotional design refers to visual graphics, color, and font to build emotional appeal and credibility. The visual elements on a website, such as photos, images, video, and text, create an emotional reaction. This is different from the rational or technical aspects of web design. Also, passionate designers are more likely to incorporate interactive elements, making interaction more fun and user-friendly.
A web design can be achieved through either professional web development or the use of web designing software. Professional web development involves the use of specialized programming languages. On the other hand, web designing software allows a person to learn various programming languages to create websites for other people. Although both involve different methods of creating a website, both have distinct advantages.
As mentioned earlier, the primary objective of a web designer is to ensure user usability. However, some web designers may be incorporating visual design techniques to achieve this objective. It is up to the web designer to consider how these techniques will affect usability. There are many things that web designers should keep in mind when incorporating visual elements into the website.