Top Ten Search Engine Rankings: Everyone wants to know which search engine ranks their website at the top of the natural listings. Of course, this is important because organic traffic, or traffic coming to your site from search engines, is the most valuable type of traffic to have. Many variables determine your search engine rankings and many things that may contribute to why you may rank in a particular position. Here are ten to help you understand a little more clearly.
Content is king. It is the most essential thing to have for your site. If there is a site with better content that you want to link to, then you’ll do it. Conversely, if there’s a bunch of junk that you don’t want linking to your site, then you shouldn’t worry about it. When it comes to links, links related to your content are worth more than just a link that is out-of-line with your site.
2. HTML tags.
Your tags should be close to your content. Anything that is surrounded by content, such as a video, should include a title tag with keywords for the content. Video stands for video lets you specify the bit rate or the number of bits put into your video to weigh it for relevance. A higher bit rate will mean that your video will likely be given more weight. You’ll also want to use HTML tags for descriptions and tags of popularity, such as “engine. giant” or “google. com/ engine” are examples of these.
Keep your links coming. If you have a blog with posts on your site, make sure that you keep fresh links to that blog on hand. Attract backlinks with your content as well as your links. Backlinks are basically other sites that link to your site. These links are essential for search engine rankings; the more backlinks you can get with relative content on your site, the more likely your site will be ranked higher than your competitors.
Make sure that your permalinks aren’t in such complicated that they affect your SEO rankings. In other words, if your permalinks have “?” in them, then your site is in trouble. Rather than these links, you could use relative URLs. You can also make sure that your permalinks are not in such complicated that they are not descriptive. Rather than giving too much information in the URL, you could use relative ones. You could also use keywords in the URL. While relative URLs are the best, you could also use keywords.
5. Your title tag.
Your title tag is on the top of your browser. You can see it on the browser bar on the top left before you go to the website. Google and other search engines use what’s on your title tag to describe your site in their listings. Be sure that whatever you include in your title tag is relative to your site.
6. Your site map.
A site map is a page listing of your site. This is a good thing if you have a website with many images on it, but it’s not so good if your site is minimal. A site map gives you a better chance of getting more traffic to your site because it’s more visible. Be sure to have an HTML one linked to your site map on each page of your site, as well as a text-only version for the search engines.
7. Your Meta tags.
Meta tags are essential to the functioning of your website. There are three that are extremely important, and they are keywords, description, and title. Meta keywords mention relevant keywords the search engine spiders are looking for, while meta description gives you a better idea of what your site is about and gives spiders an idea of what is on the page. Using these tags is good practice for any website.
8. Your navigation.
If you’re using WordPress or any other blogging software, your navigation is done automatically. If it’s on each page, it will be difficult to change the breadcrumb function as the default is for single words. Instead, you can change the navigation for easy readability. It’s good to make the site map navigation clear.
9. Make sure your site map is present.
The site map enables search engines to look at your site and know where it is located. If the site map isn’t easy to find, the search engines might be uncertain about its location. Also, if the site map is clear and has lots of clickable links, visitors will find what they want quickly.
10. Make it worthwhile to other sites.
Having pages like these that link to your site and telling the search engines that those pages are significant is essential.